Manager - DTC (Marketing)

About the Role:

We are seeking a data-driven, creative thinker and customer-obsessed marketer to lead and grow our Direct-to-Consumer marketing initiatives. This role is pivotal in driving acquisition, engagement, and retention strategies that strengthen our brand and deliver exceptional consumer experiences. You will collaborate with cross-functional teams to design and execute campaigns that maximize lifetime value and deepen customer relationships.

Key Responsibilities:

• Strategy & Planning:
  Develop and implement DTC marketing strategies to drive customer acquisition, engagement, and retention across digital channels.
• Content & Creative Systems:
  Partner with creative teams to develop compelling messaging and assets that resonate with target audiences.
• Performance Optimization:
  Monitor campaign performance, conduct A/B testing, and recommend improvements to maximize ROI.
• Campaign Management:
  Plan and execute integrated campaigns (email, SMS, paid media, social, and direct mail) with a focus on personalization and segmentation.
• Customer Insights & Analytics:
  Analyze consumer data to identify trends, optimize targeting, and uncover growth opportunities. Track KPIs such as CAC, LTV, churn, and conversion rates.
• Retention & Loyalty Programs:
  Design and manage loyalty and subscription programs to increase repeat purchases and customer lifetime value.
• New Platforms:

Lead the launches of new high impact products and services to acquire and retain pet parents.

• Cross-Functional Partnership:
  Work closely with Leadership, Product, Engineering, Consumer Care and Operations to ensure seamless execution and alignment with overall business objectives.

Qualifications

• 5+ years in performance marketing, creative systems, loyalty, CRM, or retention marketing at a consumer brand (DTC experience strongly preferred).
• Deep understanding of DTC growth levers and customer lifecycle marketing.
• Expertise in paid media platforms (Meta, Google Ads, TikTok, YouTube, etc.) and attribution models.
• Proven track record of designing, managing and scaling loyalty/rewards programs.
• Strong analytical skills with experience using customer data platforms (CDPs), CRM systems, and analytics tools.
• Excellent project management skills with the ability to juggle multiple priorities.
• Creative thinker with a passion for customer experience and brand storytelling.
• Strong experience working collaboratively on teams and cross-functional initiatives.
• Excellent data fluency with the ability to translate insights into strategy.
• Track record of driving measurable growth while maintaining efficiency
• Experience with Shopify, CRM and subscription management tools is a plus

What We Offer:

• Opportunity to shape the growth strategy of a fast-scaling business.
• Collaborative, data-driven environment where your ideas have direct impact.
• Competitive compensation, benefits, and room for career growth.